SKETCH // House Of Holland LCM debut

Sunday, 28 June 2015

I really enjoy sketching some of my favourite looks from fashion shows, so I've decided to start a section on my blog for it. After all, these drawings only end up either sitting in a sketchbook somewhere or being thrown away - I think it would be nice to show a couple of them off!

As you may know, earlier this month was London Collections Men. An event which seems to be growing each year, for designers to showcase their menswear collections in shows and presentations around the city. It is essentially men's London Fashion Week, which I think is so cool. I love that menswear is becoming a much bigger deal these days.

After almost 10 years of designing bright and poppy womenswear, Henry Holland recently presented his debut Menswear collection at LCM. The whole concept was inspired by lad culture, with a sport-meets-street kind of feel. Slogans emblazoned on tracksuits and football shirt style tops, with cool statement jackets and lots of loud prints and colours.

My favourite look is the blue gingham tracksuit because it reminds me of some of the things I was completely obsessed with whilst creating my own graduate catwalk collection. While the concept behind my work was all about feminism (which is definitely not lad culture!), a lot of my sketchbook pages were filled with pictures of fried eggs and greasy spoon cafes with kitsch gingham curtains. I even created an entirely blue gingham look, shown on the catwalk in May. Perhaps one of the coolest things about studying fashion is that you develop a personal aesthetic, which grows and changes a lot. You're subconsciously keeping up with trends, creating mood boards on places like Pinterest. So to see this awesome House Of Holland menswear look that reminds me of my collection is really great, because it means I was kind of on point with a couple of things. I also just really like eggs and gingham.

I completed this sketch in 30 minutes, using pencil, felt tip and a tiny bit of digital collage. I've never really illustrated menswear before, since I'm a womenswear designer. I think it's turned out quite nicely for a first attempt, but it's fairly similar to how I draw womenswear, so I'd be keen to sketch more menswear to develop a completely different style.

Did you see House Of Holland's menswear? What did you think? Comment below.

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